Upcoming Annual Events.
Filtering by: “Special Events”
Oct
8
to Oct 11
XTERRA Ruidoso Shop Hop
Explore Ruidoso during the XTERRA Ruidoso World Championship with the XTERRA Ruidoso Shop Hop, October 8–11, 2026. Registered athletes can claim their digital Shop Hop Pass, then present it at participating local businesses to receive exclusive offers. Visit the dedicated Shop Hop page for the latest participating businesses, athlete offers, and event details.
Jul
11
to Jul 12
IRONMAN 70.3 Ruidoso Tri & Buy
Competing in IRONMAN 70.3 Ruidoso? On July 11–12, 2026, registered athletes who present their official race bib before purchasing at participating Midtown Ruidoso businesses can receive exclusive discounts on shopping, dining, coffee, wine, gifts, outdoor gear, and more while exploring historic Midtown. (393 characters)