Competing in IRONMAN 70.3 Ruidoso? Show Your Race Bib & Save!

Celebrate race weekend by exploring historic Midtown Ruidoso and enjoy exclusive savings from participating Ruidoso Midtown Association businesses.

On July 11–12, 2026, registered IRONMAN athletes who present their official race bib before purchasing at participating businesses can receive special discounts on shopping, dining, coffee, wine, gifts, apparel, outdoor gear, and more.

Whether you’re celebrating after crossing the finish line, picking up a souvenir, enjoying a great meal, or relaxing with friends and family, Midtown offers a welcoming mountain atmosphere just minutes from the race venues.

More than 30 locally owned businesses are participating, making this a great opportunity to experience the unique shops, restaurants, and hospitality that make Midtown Ruidoso a favorite destination.

How It Works

• Visit participating Midtown businesses on July 11–12, 2026.

• Present your official IRONMAN race bib before making your purchase.

• Receive the special offer available at each participating business.

Discounts vary by business. See individual merchants for complete offer details, restrictions, and exclusions.

Participating Businesses

Explore restaurants, coffee shops, wineries, boutiques, specialty retailers, outdoor outfitters, wellness businesses, and more throughout historic Midtown.

View the complete list of participating businesses and Race Bib discount information →