IRONMAN 70.3 Ruidoso Tri & Buy
Race. Explore. Save.
For registered IRONMAN athletes
Competing in IRONMAN 70.3 Ruidoso?
Show your official race bib and save at participating Midtown Ruidoso businesses.
On July 11–12, 2026, the Ruidoso Midtown Association invites registered IRONMAN athletes to explore local restaurants, coffee houses, wineries, boutiques, outfitters, galleries, and specialty retailers while enjoying exclusive race weekend discounts from participating businesses.
Whether you’re celebrating after the finish line, picking up a souvenir, enjoying a great meal, or relaxing with friends and family, Midtown Ruidoso offers a welcoming mountain experience just minutes from the race venues.
How it works
Show Your Bib & Save
Visit any participating Midtown business on July 11 or 12, 2026.
Present your official IRONMAN race bib before making your purchase.
Receive the special offer available at that business.
Offers vary by participating merchant and apply only to qualifying purchases. See individual businesses for complete details and restrictions.
Download the Official Tri & Buy Flyer →Participating Businesses
Dining, Coffee & Drinks
Downshift Brewing – Hidden Tap
Craft Brewery & Restaurant
📍 2408B Sudderth Drive
Ruidoso, NM 88345
🌐 Website
Downshift Brewing – Riverside
Craft Brewery & Restaurant
📍 2704 Sudderth Drive
Ruidoso, NM 88345
🌐 Website
Shopping & Specialty
Feather & Stone Emporium
Crystal, Jewelry & Gift Boutique
📍 2545 Sudderth Drive
Ruidoso, NM 88345
🌐 Website
The Olive Branch
Olive Oil, Balsamic Vinegar & Specialty Gifts
📍 2400 Sudderth Drive
Ruidoso, NM 88345
🌐 Website
The Soap Store
Handmade Soap & Bath Products
📍 2501 Sudderth Drive, Suite B
Ruidoso, NM 88345
🌐 Website
Win Place or Show
Bar, Package Store & Axe Throwing
📍 2516 Sudderth Drive
Ruidoso, NM 88345
🌐 Website
Experiences & Wellness
Escape Room Ruidoso
Escape Room Experience
📍 2823 Sudderth Drive, Suite A
Ruidoso, NM 88345
🌐 Website
Ruidoso Natural Remedies – Oxygen Lounge
Oxygen Bar & Wellness Lounge
📍 2306 Sudderth Drive
Ruidoso, NM 88345
🌐 Website
Treeline Tattoo Parlour
Tattoo Studio & Art Gallery
📍 2500 Sudderth Drive, Suite 10
Ruidoso, NM 88345
🌐 Website
Treeline Tattoo Parlour discounts apply to select merchandise. Ideal Cannabis promotions apply only to qualifying purchases. Please see each participating business for complete offer details, exclusions, and eligibility.
DISCOVER RUIDOSO
Planning Your IRONMAN Weekend?
Tri & Buy is just one part of an unforgettable IRONMAN race weekend in Ruidoso.
Whether you’re competing, cheering on an athlete, or extending your stay, Discover Ruidoso is your official visitor guide to places to stay, local dining, race weekend events, outdoor recreation, attractions, parking information, and more.
Explore DiscoverRuidoso.com →Start Exploring
- 🏨 Lodging & Vacation Rentals
- 🍽 Restaurants, Breweries & Wineries
- 🎉 Race Weekend Events
- 🥾 Outdoor Recreation
- 🚗 Parking & Visitor Information
- 📍 Attractions & Trip Ideas