Celebrate XTERRA Ruidoso World Championship week by exploring Midtown Ruidoso while enjoying exclusive offers from participating local businesses during the XTERRA Ruidoso Shop Hop.

Registered XTERRA World Championship athletes can take advantage of special promotions, discounts, and offers by presenting their official race credentials at participating businesses throughout the event.

Whether you’re looking for dining, shopping, outdoor gear, gifts, or a well-earned treat after race day, the XTERRA Ruidoso Shop Hop is a great way to experience the local businesses that make Midtown Ruidoso unique.

For a complete list of participating businesses, current athlete offers, and program details, visit the dedicated Shop Hop page —>

Please note that participating businesses and offers may be updated prior to and during XTERRA World Championship week. The dedicated Shop Hop page contains the most current information.