XTERRA WORLD CHAMPIONSHIP WEEK
XTERRA Ruidoso
Shop Hop
Explore Midtown Ruidoso and enjoy special offers from participating local businesses.
Discover locally owned favorites throughout the district during XTERRA World Championship week.
Explore Midtown
Shop Local During XTERRA Week
The XTERRA Ruidoso Shop Hop is an exclusive program for registered XTERRA World Championship athletes. Throughout race week, participating Midtown businesses are offering special discounts and promotions when athletes present their official XTERRA race credentials.
Whether you're celebrating a finish, fueling between events, or exploring the Village after your race, the Shop Hop is a great way to discover locally owned restaurants, breweries, wineries, boutiques, outdoor outfitters, galleries, and specialty shops while supporting the businesses that make Ruidoso unique.
Dining, Breweries & Wineries
Downshift Brewing – Riverside
XTERRA Offer: 20% off
Craft Brewery, Restaurant & Coffee
Riverfront taproom serving craft beer, coffee, breakfast, lunch, dinner, New Mexico wine, and spirits.
Address:
2704 Sudderth Drive
Ruidoso, NM 88345
Phone: (575) 315-2337
Downshift Brewing – Hidden Tap
XTERRA Offer: 20% off
Craft Brewery & Brewpub
Family-owned Midtown brewpub serving house-made craft beer, gourmet pizza, pub fare, and live music.
Address:
2408B Sudderth Drive
Ruidoso, NM 88345
Phone: (575) 808-8253
Noisy Water Winery
XTERRA Offer: 15% off
Winery & Tasting Room
Family-owned Ruidoso winery producing award-winning wines from New Mexico-grown fruit.
Address:
2331 Sudderth Drive
Ruidoso, NM 88345
Phone: (575) 257-9335
The Cellar Uncorked
XTERRA Offer: 15% off
Wine Tasting Experience
An intimate Noisy Water Winery tasting space featuring guided wine experiences and selections from the winery's private collection.
Address:
2332 Sudderth Drive
Ruidoso, NM 88345
Phone: (575) 257-9335
Shopping & Gifts
Noisy Water Mercantile
XTERRA Offer: 15% off
Ruidoso Apparel & Gifts
Shop Noisy Water apparel, branded merchandise, locally inspired gifts, and unique Ruidoso souvenirs from the Noisy Water family of businesses.
Address:
2408C Sudderth Drive
Ruidoso, NM 88345
Phone: (575) 808-8536
Roots Ruidoso
XTERRA Offer: 20% off
Plants, Coffee & New Mexico-Made Goods
Eclectic Midtown shop featuring plants, local coffee, cocktail goods, art, home decor, and New Mexico-made crafts.
Address:
2315 Sudderth Drive
Ruidoso, NM 88345
Phone: (575) 257-0290
Wooly Bears Mountain Man Store
XTERRA Offer: 10% off
Mountain Trading Post & Gifts
Distinctive mountain goods including handmade Native art, hides and furs, knives, leather goods, candles, and cabin decor.
Address:
2615 Sudderth Drive
Ruidoso, NM 88345
Phone: (575) 257-8694
Books Etcetera
XTERRA Offer: 10% off
Independent Bookstore
Ruidoso's independent bookstore offering new releases, regional titles, children's books, puzzles, toys, games, and gifts.
Address:
2340 Sudderth Drive
Ruidoso, NM 88345
Phone: (575) 257-1594
The Soap Store
XTERRA Offer: 10% off
Handcrafted Bath & Body
Small-batch soaps, lotions, bath bombs, mineral salts, body care, and seasonal self-care products.
Address:
2501 Sudderth Drive, Suite B
Ruidoso, NM 88345
Phone: (575) 808-8522
Outdoor & Western
NOMAD
XTERRA Offer: 25% off
Outdoor Apparel & Gear
Homegrown Ruidoso retailer featuring hats, T-shirts, sunglasses, shoes, sandals, outdoor accessories, and exclusive local designs.
Address:
2316D Sudderth Drive
Ruidoso, NM 88345
Phone: (575) 315-2095
Boots & Jeans
XTERRA Offer: 25% off one item
Western Wear
Western apparel for the family, including boots, jeans, hats, shirts, workwear, and accessories.
Address:
134 Sudderth Drive
Ruidoso, NM 88345
Phone: (575) 630-8034
Fashion & Boutiques
Cattilac Style
XTERRA Offer: 10% off
Clothing, Shoes & Accessories
Fashion boutique featuring clothing, shoes, bags, jewelry, and accessories.
Address:
2546 Sudderth Drive
Ruidoso, NM 88345
25th in Mid
XTERRA Offer: 10% off
Women's Clothing Boutique
Midtown boutique offering women's clothing, footwear, accessories, and popular fashion brands.
Address:
2523 Sudderth Drive
Ruidoso, NM 88345
Phone: (575) 936-2555
Taylor & Co.
XTERRA Offer: 10% off
Locally Owned Boutique
Locally owned Midtown boutique featuring curated clothing, accessories, gifts, and seasonal new arrivals.
Address:
2328 Sudderth Drive
Ruidoso, NM 88345
Phone: (575) 937-1042
Indulgence
XTERRA Offer: 10% off
Jewelry, Watches & Women's Fashion
Fine and contemporary jewelry, luxury watches, women's apparel, accessories, custom jewelry, and in-house repair services.
Address:
2601 Sudderth Drive
Ruidoso, NM 88345
Phone: (575) 630-0067
WATUSI
XTERRA Offer: 10% off
Fashion, Home & Gifts
Curated boutique featuring clothing, jewelry, home decor, accessories, gifts, and distinctive designer finds.
Address:
2801 Sudderth Drive, Suite A
Ruidoso, NM 88345
Phone: (575) 808-8778
Jewelry & Southwestern Style
Mitchell's Silver, Turquoise & Gifts
XTERRA Offer: 15% off
Native American Jewelry & Southwestern Gifts
Longtime Ruidoso shop specializing in authentic Native American-crafted jewelry, turquoise, pottery, clothing, and Southwestern gifts.
Address:
2622 Sudderth Drive
Ruidoso, NM 88345
Phone: (575) 257-6924
DISCOVER RUIDOSO
Experience More Than the Race
The XTERRA Ruidoso Shop Hop is just one part of an unforgettable World Championship week in Ruidoso.
Whether you’re competing, supporting an athlete, traveling with family and friends, or extending your stay, Discover Ruidoso is your visitor guide to lodging, local dining, championship week activities, outdoor recreation, attractions, shopping, and more.
Explore the XTERRA Visitor Guide →Start Exploring
- 🏨 Lodging & Vacation Rentals
- 🍽 Restaurants, Breweries & Wineries
- 🎉 XTERRA Week Events & Activities
- 🥾 Hiking, Biking & Outdoor Recreation
- 🛍 Midtown Shopping & Local Favorites
- 📍 Attractions & Trip Ideas