Michelle O’Brien is the President of Michelle’s Ruidoso and has called Ruidoso home since 1987. With decades of business experience and a strong connection to the local community, she continues to play an active role in Ruidoso’s growth and vitality.

Her anchor boutique, established in 1991, remains a cornerstone of the Midtown shopping district.

In addition to running a successful business, Michelle has served on numerous community boards, including the Ruidoso Chamber of Commerce and the Ruidoso Midtown Association, where she has contributed her leadership and insight over multiple terms.